Friends Dry Pants, the flagship brand of the Nobel Health Organization, has launched a digital version of its free activity "Azadi Mubarak". According to the company, the event aims to tell stories about the use of adult diapers by incontinent patients of different classes.

This series tells the true stories of incontinent men and women from all walks of life. It captures how fear affects their daily life at work, thereby preventing them from regaining self-confidence. The protagonists also revealed how the use of adult dry pants can help them get rid of their worries.

The four animated videos captured the stories of teachers, businessmen, traffic policemen and stand-up comedians. They shared small real-life problems such as sneezing, lifting weights, causing urine leakage and embarrassment in the workplace. The brand has released four so far. Two in digital video.

Kartik Johari, vice president of marketing and e-commerce at Nobel Hygiene, said Azadi Mubarak has always been our core communication to raise awareness of incontinence among older people. “It’s important to continue this conversation because we encourage them to break taboos and live with the Azadi they deserve. The digital campaign brings it closer to the family and reveals what men and women face when fighting the effects of incontinence. Day-to-day challenges," he further added.

“For us, every user story is a great story. During our strategic brand research, we heard a lot of unique examples, and we want to share them with the world. For patients, he/she listens The more people I visit face the same problem, the more they will feel –'Mere jaise aur bhi duniya mein hai, aur voh apni problem solving kar rahe hai. We hope to instill confidence in them,” Navin, co-founder of The Womb Talreja said.

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